How high is the brand awareness of Lidl in Germany? When it comes to grocery store customers, brand awareness of Lidl is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lidl in Germany? In total, 66% of German grocery store customers say they like Lidl. However, in actuality, among the 98% of German respondents who know Lidl, 67% of people like the brand.
What is the usage share of Lidl in Germany? All in all, 69% of grocery store customers in Germany use Lidl. That means, of the 98% who know the brand, 70% use them.
How loyal are the customers of Lidl? Around 62% of grocery store customers in Germany say they are likely to use Lidl again. Set in relation to the 69% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Lidl in Germany? In August 2022, about 44% of German grocery store customers had heard about Lidl in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Lidl in Germany.
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Lidl brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Lidl brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1335701/lidl-grocery-stores-brand-profile-in-germany
Statista. "Lidl brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022." Chart. September 25, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1335701/lidl-grocery-stores-brand-profile-in-germany
Statista. (2022). Lidl brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1335701/lidl-grocery-stores-brand-profile-in-germany
Statista. "Lidl Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335701/lidl-grocery-stores-brand-profile-in-germany
Statista, Lidl brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022 Statista, https://www.statista.com/forecasts/1335701/lidl-grocery-stores-brand-profile-in-germany (last visited August 24, 2024)
Lidl brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335701/lidl-grocery-stores-brand-profile-in-germany